According to the recent SEO trends, the design of a website is as important as the content you put on it. If your business is seeking online success, then you need to adopt simple practice and strategies which will make your website search engine friendly. Here are some of these which will aid you in generating a SEO friendly web site design and that too without compromising on style and creativity.
1. Ensure that the navigation of your site is search engine friendly
2. Put scripts outside the HTML document
3. Make your URL designs search engine friendly
All the URLs which are hard to crawl are not search engine friendly. One of the common examples of such URLs is the query strings. Therefore, it is always recommended to design your web site’s URL in a way that grabs the attention of the search engines and hence pulls up the SEO rankings for your business. One of the simplest ways to fulfil this purpose is to use keywords in the URL of the site that relates to the content which has been contained on the page. However, be wary of certain CSS systems which automatically generate special codes and numbers for the page URLs. Instead, opt for a good and easy content management system which will provide you with an option for petrifying and customizing your web site’s URL.
4. Sort pages for Search Engine indexing
Your web site might contain certain pages which you don’t wish search engines to index. These are generally technical pages such as the server side scripts which are of no value as far as the content on your web site is concerned. These may also be the pages which you have earlier employed to test the distinctive designs for your web site at the time it was created. Such kind of pages and content add an extra unnecessary load to your web site. Hence, it is never recommended to expose any of such pages to the web robots. In fact, by doing so you might even crash into the serious duplicate content matters with the search engines which can eventually add a negative effect on your overall SEO rankings. Use the robots.txt file in order to prevent these pages from search engine indexing. For the testing section of the website, lock it with a password or try a local web development environment like WampServer or XAMPP.
Clark is a self-made web master and an SEO expert. He has been providing affordable SEO packages India and strategies to websites and businesses for four years.