With the recent algorithm update by Google, it is possible that your website may have fallen prey to Penguin 2.0. The best way to get a hint that your website has been banned by Google is your traffic update. If there has been a sudden and a drastic drop in your traffic, there is every possibility that Penguin 2.0 may be the sole reason for this. When you come under Penguin 2.0’s radar, your visibility in Google’s search results will be almost negligible and your rankings will suffer immensely. There are several reasons that contribute to this, points out an SEO Expert. However, the damage caused is anything but permanent. With some useful tips and tricks mentioned below, you should be able to get back on track easily. These tips and guidelines will assist you in taking the right steps to undo everything that you may have done wrong either intentionally or unintentionally.
1.) Get rid of shady links:
If you thought you could get away with shady links and still get a higher ranking, you must ponder that again. If you consider yourself smart, Google’s latest Penguin update is smarter. If it gets a whiff of any links that are loaded with spam, it will waste no time to ban your website and shun it from showing on the result’s page. If you have noticed a steep decline in your traffic, you must pay careful attention to your backlinks and analyse them. There are several tools available for this purpose such as Link Builder, Webmaster Tools and the likes. You need to be your own critic and get rid of any link that may seem spammy. The best way to understand if your link is unnatural is by putting yourself in your visitors’ shoes. If you believe that the link does the user no good and does not provide any valuable information, you must get rid of it immediately.
2.) Build a strategy that helps ethical link building:
You may have corrected your previous mistakes by getting rid of all the unnatural links. However, you must take steps to ensure that this mistake is not repeated in future interactions with the Penguin updates. This does not mean that you need to do away with your links completely. You must use links, for it is the links that will help you get a good ranking in Google’s search results. However, you must ensure that any link that you include is natural, not to mention innovative. It must be useful for the user.
3.) Social Media interaction is a must:
With the current popularity of social media, it goes without saying that these platforms will hold a very unique and important place in the future of businesses. Therefore, it is important to associate yourself with as many social media platforms as you possibly can. This will not only increase your chances of getting a good ranking, it will always increase your credibility factor. The best way to impress the Penguin updates, suggests an SEO Expert is by linking your website to your social media pages. Posting regularly on your social media pages also works wonders for your website and online presence. Try to engage your followers and customers on these platforms by organising contests and giveaways.
4.) Ensure that your content is helpful:
The content that you share among your readers must help them in some way or the other. It should be interesting and must compel your readers to share it with their loved ones to grow your network. If it fails to do so, there is no way you can ever save your website from Penguin 2.0 and the future updates.
Myrtle Roster is an SEO Expert. She has been writing excessively about the latest Google Algorithm update and has even released an e-book on the topic. She is a marketing professional and loves to play the violin.