Standing at this point of world history, there is no room left to exclaim that life is actually possible, in the normal way, without the use of the internet technology. Every sphere of human communication has been revolutionized with the advent of internet. The basics of doing business were also changed and evolved after internet came into the picture. Whereas previously one had to spend large sums of money on various modes of advertising, top let the targeted audience know about the products or services the company is selling, internet offered a platform far more quick and efficient in publicizing products and services.
The Need for Search Engine Optimization
With the advent of the concept of online business, numerous entrepreneurs started going online. Websites were being created, promotions were being made. However, it was slowly realized that unless a website appears in the first page of the search engine results there is no use of creating a website. The users do not take the pain of moving to the next pages. The search engine ranks the sites according to their quality, hence the sites available in the first page will obviously of better quality than those that come later. Thus, it is important for a website to climb up the ladder of the SERP.
This is where the SEO experts come in. SEO or Search Engine Optimization refers to a set of strategies that are employed to increase the search engine rank of a particular website. These processes are very important for internet marketing, since without them a website will be lost into oblivion.
There are several techniques that are used by an SEO expert. However, these techniques can be broadly divided into two categories, namely the On-page and Off-page techniques.
Two Types of Optimization
While the On-page techniques deal with the site itself, Off-page optimization is a more varied kind of technique. On page, optimizers are concerned about the content of the sites. Without informative and easy-to-read contents in websites, it becomes difficult to attract users who have the potentiality to become buyers. Moreover, the contents must be able to convey some useful fact about the products or services to the users. Flashy designing of the website is not all that matters these days.
Off page optimization includes techniques like article directory submission, guest blogging, social media networking etc. The SEO professionals look for blog sites of the same niche as the products of their clients and publish quality write-ups in these sites. In case of article directories, there is no need to look for a particular niche.
A good SEO professional would know how to save a website from the hands of the Google Panda and penguin updates. Google introduces these updates regularly in order to make sure that only a website of quality is ranked high in the search engine results page.