Pinterest is one of the most fascinating social media and bookmarking platforms available at the moment. It offers users the possibility to pin their favorite images to boards that are broken down into categories. It doesn’t matter if you like horses, pies or models, because there is something for you there. In a world of hyper-mobility, where too much content is being pushed under our noses, we sometimes need to relax. Images, and visually appealing content in general, has become increasingly popular in the past few years.
If you are an eCommerce website owner you will be happy to know that Pinterest is one of the most prolific social media channels that you could choose. This is because most eCommerce sites have a more images than text. In the end, you are trying to sell a product, and an image is always worth a thousand words. So how exactly can you promote your brand on Pinterest? Here are a few tips.
1. Sharing is Caring
Most social media adepts live by the rule “Sharing is caring”. In other words, don’t just post for self-serving purposes, make it about your community. The best way to expand your reach on social media channels is by sharing the love with other users. This will lead to the creation of a loyal community, that will most likely return the favor. If you see an image that you like, don’t just repin it, like it and also comment on it. People will appreciate the effort, and they will probably start to follow you, provided that your content is relevant to their interests.
2. Don’t make it About Yourself
People and brands who post only for their own interests don’t usually last long on social media channels, nor do they get many followers. The social media specialists from several agencies once said that credibility on Pinterest can only be gained after you have become an active member of the community. Nobody will be interested in your products as long as they are the only things that you are promoting. Try to gain the potential client’s interest by sharing with him things that he will really like. Let’s say that you are trying to sell horse saddles. You can’t simply post pictures with the horse saddles that you are selling. You should also pin photos with horses, or drawings of horses. This way you will ensure that the community will view you as a trusted source of interesting horse-related things.
3. Be Consistent
There is a saying “No pain, no gain”. While there is no actual pain involved in the process of pinning stuff to your board, there will be a lot of time that you have to invest in order to increase your outreach. There is no way to gain followers overnight, and if you truly want to harness the power of social media, you should be prepared to go the extra mile. Try to pin things every day, comment and like as often as possible. Once people acknowledge you as an active member of the community, they will also start to follow you. Who knows, you might actually create some brand evangelists if you are lucky.
Anna Robeson is a passionate freelance writer who spends his free time scouring the internet for tech related news, and the latest SEO articles. From time to time he consults with digitalnetagency.com in order to better optimize his personal blog.