Every website crafted is a personal and professional investment of the developer. It is then imperative for web masters to ensure that they get an ideal outcome in exchange for the long hours spent for designing and campaigns.
All their decisions should then be guided by the preference of their target audience as they are the key source of profits and other upshots that developers are chasing after.
Problematic Acquisition of Feedback and Channels
Opening a channel where consumers can directly express their preferences seems to be the most viable way to a flawless site. But this method has a drawback. All things considered, you’ll never be sure on the objectiveness of the opinions and responses sent via surveys or online public forums.
One should never be complacent especially with the possibility of having comments authored by the competition to plot a ploy for the purpose of misleading you during the web development process.
Nonetheless, sticking to the conjecture and opinions close acquaintances (or those who are familiar with your products) is no better. Their perception of your brand may be affected with the ties and therefore garnished with inevitable bias.
How A/B Testing Solves This Dilemma
Split tests can provide impartial information covering the specific inkling of the customers. Data from the procedure can be gathered and interpreted objectively to pinpoint all the possible web designs that can be implemented.
Ultimately, it helps web masters land on a choice that can effectively give them higher volume of traffic and conversion sales.
Reviewing the process of soliciting “votes” for each variant, you can note that the versions of the pages are flashed simultaneously and randomly. Audiences participate unconsciously, thereby unveiling their unsullied purchasing behaviour under a controlled environment.
Results from A/B testing also reflect the genuine browsing and navigation pattern. Based on the settings of the testing program, you can have a list on the links they visited from the homepage, the product catalogues and information they viewed, etc.
As such, you can device a marketing strategy that can be highly compatible with the traits of the consumers.
Tips to Get the Most Objective Results
- Determine the most feasible metric basis. The way you measure the success and performance of the variants greatly affects the steps you take after getting A/B testing results. If you are out to identify which elements can motivate your customers the most in making a purchase, then you should look in the differences of sales made from the two page versions. Similarly, if you aim to measure the efficiency of a design in luring traffic, you should check click-out rates and number of hits made.
- Choose the most appropriate component to be tested. Tweaking the headlines does not give the same result when you mend the layout or change the photographs. Remember that every element embedded in the web design serves a specific purpose: tabs for organizing content, buttons for direct link, texts for comprehensive information, etc.
If you want to test how the content affects conversion sales and traffic, then you should formulate two distinct variants of the set of texts, and so on.
Needless to say, you can only have the best and most significant result when you know the components that you need to place in the chopping block.nSet an ample span of the test.
- The data you gather from 6 weeks of A/B testing is far more relevant than those you acquire from a 2-week period. Your time frame says a lot on how the consumers embrace the changes made in your site’s design and structure. The most objective results can therefore be amassed from versions that stayed for a quite a while.
Most people don’t get far enough to even achieve a lot of high traffic, but in the internet marketing world you’re doing good if you’ve gotten this far in putting together a high traffic website, however, it’s most important to keep in mind that this is the most crucial part of internet marketing and without tracking and knowing where to go from there, you might as well have a high traffic website for nothing. Hopefully, the information in this article have given internet marketers a good insight as to why AB testing is important.
Ruben Corbo is a freelance writer who writes about technology, gaming, music, and online marketing especially topics about A/B split testing and how to run multivariate tests. You can read more information on A/B Testing by going to Maxymiser for a better understanding on how it works. Ruben is also an avid gamer and music composer for short films and other visual arts.